Could someone give me an insight for starting lash business?
Before you start your Mink Lash Business, here some some questions u need to figure out. Click Herect>>why-do-we-want-more-customers-to-realize-their-entrepreneurial-dream？
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1. Where to buy?
Do you have suppliers ready? Where they are from? Cheap and low quality China shit, or higher quality, but more expensive Korean? Do you need to buy in bulk? What are the MOQs? Can you (will you?) sell it as your own brand, or will you sell no-names/resell other brands? Do you need any authorizations to do it? And so on.
2. Where to sell?
Build your own website or use a platform like Amazon? Building a website can take longer but be cheaper. Amazon will charge you heavy commissions and squeeze out every dollar out of you, if you are late with shipments or have quality issues. Can you remain competitive? On the other hand, if you want to build your own shop – what’s your experience in customer acquisition? What’s your experience with shipping? Do you have or plan to have help? Do you have or plan to have somebody to take care of Customer Support? And so on.
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3. What’s your cost of running the business?
Are you going to register a company? Where? What’s the tax regime there? Will you need to hire people? What are the labor laws (if any) there? Can you run your business from home or will you have to rent an office (or at least register your business in a commercial, rather than residential area)?
And so on. The questions to ask and answer are a thousand. Some questions you get to know once you find answers to previous ones.
But the Profit equation holds true, no matter what. If the total of your costs is smaller than the total of your revenues, yeah, you shall be profitable.
The category of false eyelashes is highly competitive, basically just demand, high repurchase rate, good unit price per customer, low shipping cost, worthy of attention…
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So, the company has just started its online business selling false eyelashes, what should it prepare?
It is a “target customer survey” and “market demand general survey” for its own products and industries.
“Check”, target audiences, and target the level of demand. Many companies don’t pay attention to this. They think they should find customers first, and then sell their products. It is a fatal obstacle to the development and rise of an enterprise. In the previous sharing confession to enterprise managers: What is the development of an enterprise? It is explained in the chapter around its own products.
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Products are the core of any sales. If you can’t accurately position your own basic products and product development direction, it will be difficult to build a world in the fierce market competition. I am afraid it will be a problem whether it can survive. Many people like to hug the Buddha’s feet, thinking that as long as the customer asks, I can find the factory to do it.
In fact, this operation is very passive:
First, the customer wants your catalogue, you cannot provide it;
Second, you can’t answer the specific details of some products when customers consult;
Third, in the actual business negotiation process, you cannot give a reasonable and effective product plan for the actual needs of customers;
Own product inventory is very important, but it must be combined with market development and customer needs. (FashionTIY is what I know that meets the requirements. Here, you can buy a variety of false eyelashes, wigs and beauty products. Since all the factory direct sales prices are implemented, the wholesale prices are even lower than the suppliers you know)
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